For Small Business Owners and Solopreneurs
Finally answer
“What do you do?”
with confidence
30-Second Marketing gives you a clear, compelling answer to the most asked question in business — so you stop losing people in the first 30 seconds
Trusted by 347 solopreneurs on 4 continents.
YOUR 30-SECOND MARKETING ANSWER
“So, What do you do?
Examples from Jerry’s years of experience:
“I take the fear out of queer”
For a Transgender Diversity Speaker
“I’m the Untangler I take the money knots out
of your mind”
For a Money Coach
“They call me the Defogger”
For a Business Consultant
“We put your Goals under management”
For a Certified Financial Planner
Works at networking events, on line and in-person
THE REAL PROBLEM
You lose people before they ever become clients.
Every day you're meeting potential customers, partners, and referral sources — and you're fumbling the answer to the first question they ask.
It's not your fault.
Nobody teaches you this.
Without a clear, confident answer, people move on.
The opportunity is gone before it began.
SOUND FAMILIAR?
You meet someone at a networking event. They ask what you do. You ramble. They politely excuse themselves.
Someone asks about your business on LinkedIn. You struggle for an hour to write a response and still aren't happy with it.
You're introduced to a potential client. They ask what you do. You over-think it. The moment passes.
A friend offers to refer you, but says "I just don't know how to explain what you do." Neither do you.
HOW IT WORKS
Three steps to a clear, confident answer.
01
Tell us about your business
Answer focused questions step by step about who you serve, what you do, and what makes you different.
02
Craft your answer
30-Second Marketing uses a proven framework to build a clear, natural-sounding answer that actually sounds like you — not marketing-speak.
03
Use it everywhere
Your 30-second answer works in conversation, on your website, in emails, and on social — one message, consistent everywhere.
A conversation is always better than a commercial.
A consistent singular message establishes you and your brand as memorable, reliable and trustworthy.
30-Second Marketing gets you heard, seen and chosen.
Learn more in this 5 minute video.
WHAT YOU WALK AWAY WITH
Everything you need to explain your business clearly.
Your core message
A single, crystal-clear sentence that captures what you do, who you help, and why it matters.
Your spoken intro
A natural 30-second answer you can actually say out loud — no more stumbling when someone asks.
Your written version
A polished written version for your LinkedIn bio, email signature, website, and social profiles.
Your referral phrase
A simple phrase your fans and clients can use to refer you — so they spread the word correctly.
Your message guide
A one-page reference you can return to anytime — so your message stays consistent as you grow.
Clarity you can feel
Confidence that you finally know how to talk about what you do — and that it actually resonates.
REAL STORIES
From people just like you
“For 16 years I couldn’t answer the question, ‘What do you do?’ A one hour zoom call solved that.”
Sandi Boucher, Speaker and Consultant
“When he suggested I brand myself as the Defogger and Accelerator I thought he was nuts. But everybody gets it, Nobody forgets it. And it doubled my revenues!”
Jim Grew, The Grew Co,
Sr Executive Advisor
“Together we positioned
my consultancy as “The
Supply Chain Cash Guide’
and developed a singular
social media presence
.Every Referral cited my
White Board Talks”
Frank McShane,
Square Peg Consulting
SIMPLE PRICING
One investment. Lasting clarity.
Go It Alone
For solopreneurs who need the essentials — a clear answer and the confidence to use it.
$97 ONE TIME
Complete Step-by-step PDF
Hook, Hold, Pitch & Close worksheets
Core message statement
30-second spoken intro
30 minute coaching call
Done With You
For business owners who want an experienced guide — handson help crafting, refining, and practicing your message.
$497ONE TIME
Everything in Go it alone
Referral phrase for clients
LinkedIn Banner & headline
Email signature copy
2 revision rounds
1/2 day one-on-one crafting and refining your message.
The Whole Shebang
For independent professionals that want ongoing consulting to automatically generate clients.
$797/MO
Everything in Done With You
1:1 strategy calls to develop Vision, Mission, Values, Niche, Position, Promotion, Signature Social Media
Website development and implementation
Go High Level Ai powered all in one software.
Ongoing marketing consulting
30-day money-back guarantee — if you're not clearer, you get a full refund.
READY TO GET STARTED?
Stop losing people in the first 30 seconds..
Join the select small business owners who now answer "what do you do?" with total confidence.
